To correspond with the involvement of physiotherapists at the 2010 Olympic Winter Games, CPA launched the first national advertising campaign in the Association’s 90-year history. The television commercials are part of a four-year commitment to raise public awareness of what physiotherapists do:

Making physiotherapy more accessible
Establishing physiotherapy as the first-choice for mobility
Helping Canadians find a physiotherapist close to home

The companion website is www.thesehands.ca or www.physiotherapy.ca.